Yesterday, Feb. 7, marked the official unveiling of the Air Jordan 2012, the franchise’s 27th shoe. Building off last year’s modular system and the idea of “Choosing Your Flight,” the shoe offers three interchangeable midsoles, each designed with a different performance element in mind—”fly through” for explosiveness, “fly over” for jumping, and “fly around” for quickness.
The Air Jordan 2012 Deluxe also features two inner sleeves—a low-cut option for players who want more freedom of motion in the ankle, and a high-cut top for those who need more ankle support. Combined with the three midsoles, Jordan brand is offering six different configurations, all in one shoe. The composite upper combines signature Jordan FlyWire technology with premium mesh materials for breathability and lightweight support, and an external phylon midsole provides additional cushioning and responsiveness. A carbon grid pattern aligns the outer edges, and a “Flight Carbon” plate on the bottom of the midfoot is contoured to the foot’s natural shape. The Jordan logo on the lateral sides is the last “puzzle piece,” says Air Jordan 2012 designer Tinker Hatfield.